Lambertiana Advisory works with startups and early-stage teams that need operational rigour without the corporate overhead. We bring structure to the chaos of early growth — the kind that lets you move fast without breaking things that matter.
Based in Amsterdam, with roots in Italy and experience inside some of Europe's largest tech companies, we understand both the ambition of building something new and the reality of making it work day to day.
Lambertiana Advisory is Mario Villani — an Italian-born operations and logistics professional with over a decade of experience inside complex international organisations, including one of Europe's largest travel tech companies.
I work with startup founders and early-stage teams as a trusted outside voice: someone who has seen how things break at scale, and can help you avoid the mistakes before you make them. No junior consultants, no bloated frameworks — just direct, embedded advisory from someone who has been in the room.
Building the processes, team structures, and ways of working that let your startup scale without breaking. Early-stage chaos is normal — staying chaotic at Series A is a choice.
A thinking partner for CEOs and founders navigating growth, difficult decisions, and competing priorities. Practical, direct, and honest — especially when it's uncomfortable.
Moving into the Netherlands or Italy? We know both markets from the inside — the regulatory landscape, the commercial culture, and the right people to talk to first.
Startups don't have time for long discovery phases and PowerPoint decks. I work in short, focused engagements — embedded enough to understand the context, detached enough to see what you can't. I push back when I disagree, tell you what I actually think, and stay until the problem is solved.
Founder, operator, or investor with a portfolio company that needs support — reach out directly. No forms, no decks required.
hello@lambertiana.com