Lambertiana
Operational rigour for founders building across Europe, because most startup problems are operational, not strategic.
Built for founders building fast.
Lambertiana Advisory works with startups and early-stage teams that need operational rigour without the corporate overhead. We bring structure to early-stage chaos, so you can move fast without breaking the things that matter.
Based in Amsterdam with roots in Italy, we bring direct experience from both the Dutch startup ecosystem and the Italian market.
"Most startup problems are not strategy problems. They are operational ones in disguise."
One advisor. Fully in your corner.
Lambertiana Advisory is Mario Villani, an Italian-born operations and logistics professional with 12+ years of experience inside complex international organisations, including one of Europe's largest travel tech companies.
I work with startup founders and early-stage teams as a trusted outside voice: someone who has seen how things break at scale, and can help you avoid those mistakes early.
The things startups actually need.
Operational Foundation
Building the processes, team structures, and ways of working that let your startup scale. Early-stage chaos is normal. Staying chaotic at Series A is a choice.
Founder Advisory
A thinking partner for founders navigating growth, difficult decisions, and competing priorities. Practical and direct, especially when it is uncomfortable.
Market Entry
Moving into the Netherlands or Italy? We know both markets from the inside: regulatory landscape, commercial culture, and who to talk to first.
Two markets,
from the inside.
Most teams treat the Netherlands and Italy as one move. They are not. I know how each market actually works, what trips founders up, and who to talk to first.
What I've built, and where I've helped.
Let's talk.
Founder, operator, or investor with a portfolio company that needs support. Reach out directly.