Built, scaled, exited.
Strategic advisory for founders building across Europe, from an operator who has done all three.
Strategy that ignores execution is a document, not a plan.
Built for founders building fast.
Lambertiana Advisory works with startups and early-stage teams that need strategic clarity without the corporate overhead. We help you decide what matters, then put order behind it, so you can move fast without breaking the things that matter.
Based in Amsterdam with roots in Italy, we bring direct experience from both the Dutch startup ecosystem and the Italian market.
Mario Villani, Amsterdam.
One advisor. Fully in your corner.
Lambertiana Advisory is Mario Villani, an Italian-born operations and logistics professional with 12+ years of experience inside complex international organisations, including one of Europe's largest travel tech companies.
I work with startup founders and early-stage teams as a trusted outside voice: someone who has seen how things break at scale, and can help you avoid those mistakes early.
Three practices, not a service menu. We turn work down when it is not a fit.
The things startups actually need.
Strategic Direction
Where to play, what to build, and in what order. Clear calls with the trade-offs on the table, sequenced so they survive execution.
Founder Advisory
A thinking partner for founders navigating growth, difficult decisions, and competing priorities. Practical and direct, especially when it is uncomfortable.
Market Entry
Moving into the Netherlands or Italy? We know both markets from the inside: regulatory landscape, commercial culture, and who to talk to first.
Two markets, from the inside.
Amsterdam-based, inside the Dutch startup ecosystem. How things get funded, staffed and shipped here.
Roots in Bari. Regulatory landscape, commercial culture, and who to talk to first.
Most teams treat the two as one move. They are not, and that is usually what trips founders up.
Ventures built, companies advised, systems shipped.
What I've built, and where I've helped.
Let's talk.
Founder, operator, or investor with a portfolio company that needs support. Reach out directly.